173: Discount Lots: A Solid Vision and Business Model with Willie Goldberg and Paul Hersko

Big Mike Fund Podcast
Big Mike Fund Podcast
173: Discount Lots: A Solid Vision and Business Model with Willie Goldberg and Paul Hersko

Here with us today are the Founders of Discount Lots, Willie Goldberg and Paul Hersko. They buy and sell property, while providing inherent value to anyone that is looking at property and simplifying the process. Hence, their main goal is to make land ownership easy and affordable for regular people. They share insights about their company Discount Lots, how it will perform in a recession environment, the business model, and why they are optimistic for 2023.

Willie Goldberg

Started his career as an investment banker with reputable financial service companies Jeffries and then Wells Fargo. After a successful start in investing, he then saw an opportunity in 2017 to flip land online as a side hustle while still working his full time job.

The original business Willie started, WG Lands, took off quickly and gave him the opportunity to quit his full time job to fully focus on flipping land and being his own boss. Willie crossed paths with Paul in 2019 by chance and they came together to start Discount Lots. The rest is history!

Paul Hersko 

Is the CEO of Sonny Capital Group and Discount Lots and Sonny Capital Group. Paul started his career selling pharmaceutical services door to door. He then started an ecommerce store in 2016, which quickly took off and grew to 7 figure sales numbers in the first year.

After his chance encounter with Willie in 2019, he decided to join forces with Willie and start Discount Lots. Tune in to learn more about their business journey, what Discount Lots do and a lot more! 


00:23 – Guest Intro: Willie Goldberg and Paul Hersko

00:48 – Things are good 

01:37 – How this business is different from the rest of the world

04:16 – More like an investment real estate versus an investment land

05:36 – Approving somebody who wants to buy

07:31 – Average purchase price and average sale price

10:23 – Projections during a recession environment

19:30 – The good, the bad, the ugly scenarios

22:25 – Markets to acquire more lots in

27:06 – Picking up new stuff

32:29 – Parting thoughts

If you found this episode substantial and want to dig deeper into real estate, or maybe you want to discover better investment opportunities, be sure to check out www.tempofunding.com.


Website: https://discountlots.com/

Instagram: https://www.instagram.com/discountlots/

Facebook: https://www.facebook.com/BuyDiscountLots/

Youtube: https://www.youtube.com/c/DiscountLot

William Goldberg

Linkedin: https://www.linkedin.com/in/william-goldberg-79534076/

Paul Hersko

Linkedin: https://www.linkedin.com/in/phersko

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