Here with us today are the Founders of Discount Lots, Willie Goldberg and Paul Hersko. They buy and sell property, while providing inherent value to anyone that is looking at property and simplifying the process. Hence, their main goal is to make land ownership easy and affordable for regular people. They share insights about their company Discount Lots, how it will perform in a recession environment, the business model, and why they are optimistic for 2023.
Started his career as an investment banker with reputable financial service companies Jeffries and then Wells Fargo. After a successful start in investing, he then saw an opportunity in 2017 to flip land online as a side hustle while still working his full time job.
The original business Willie started, WG Lands, took off quickly and gave him the opportunity to quit his full time job to fully focus on flipping land and being his own boss. Willie crossed paths with Paul in 2019 by chance and they came together to start Discount Lots. The rest is history!
Is the CEO of Sonny Capital Group and Discount Lots and Sonny Capital Group. Paul started his career selling pharmaceutical services door to door. He then started an ecommerce store in 2016, which quickly took off and grew to 7 figure sales numbers in the first year.
After his chance encounter with Willie in 2019, he decided to join forces with Willie and start Discount Lots. Tune in to learn more about their business journey, what Discount Lots do and a lot more!
HIGHLIGHTS OF THE EPISODE
00:23 – Guest Intro: Willie Goldberg and Paul Hersko
00:48 – Things are good
01:37 – How this business is different from the rest of the world
04:16 – More like an investment real estate versus an investment land
05:36 – Approving somebody who wants to buy
07:31 – Average purchase price and average sale price
10:23 – Projections during a recession environment
19:30 – The good, the bad, the ugly scenarios
22:25 – Markets to acquire more lots in
27:06 – Picking up new stuff
32:29 – Parting thoughts
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