Join Big Mike for a dynamic conversation with Wendy Sweet and Bill Fairman, co-founders of Carolina Capital, as they unpack the evolving real estate landscape in 2025. Wendy Sweet, a licensed real estate broker in North and South Carolina for 35 years, blends her selling and lending expertise to guide borrowers and investors toward wealth-building through Carolina Capital’s proven lending model. Bill Fairman, The Wealth Building Strategist, pivoted from a 20-year mortgage career after the 2008 crash to co-develop a diversified passive income model with Wendy, empowering investors to “become the bank.”
In this episode, they dive into the Carolinas’ steady market—still growing despite affordability hurdles—and explore how tariffs, rising FHA delinquencies, and potential recession risks could shape housing and lending. From the surge in private lending to opportunities in small-balance commercial (think strip centers and self-storage), Wendy and Bill share why corrections breed opportunity. They also discuss co-living trends, economic cycles, and why an indomitable spirit is key to thriving. Don’t miss this roadmap to resilience and wealth in uncertain times!
HIGHLIGHTS OF THE EPISODE
00:00 – Welcome to the BigMikeFund Podcast
00:18 – Intro: Bill Fairman & Wendy Sweet Return
01:22 – Carolina Real Estate: Steady Growth, Normalizing Market
03:12 – Affordability Challenges: Rising Costs, Roommate Trends
04:36 – Tariffs & Manufacturing: Minimal Impact, Southern Growth
06:48 – Lending Business: High Rates, Private Lender Surge
11:50 – Recession Risks: Housing, Rentals, and Inventory Shifts
15:35 – Commercial vs. Residential: Small Balance Opportunities
19:56 – FHA Delinquencies: Subprime Issues, Equity Cushion
23:48 – Economic Cycles: Bankruptcy Fuels New Business
27:29 – Faith-Based Group & Book Picks: Influence, Leadership
If you found this episode substantial and want to dig deeper into real estate, or maybe you want to discover better investment opportunities, be sure to check out www.tempofunding.com.
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Wendy Sweet
Website: https://carolinahardmoney.com/
Linkedin: https://www.linkedin.com/in/wendysweethardmoneylender/
Bill Fairman
Website: https://carolinahardmoney.com/
Linkedin: https://www.linkedin.com/in/bfairmancarolinahardmoney/
Full Transcript:
Mike Zlotnik: Welcome to the BigMikeFund Podcast. I’m the Big Mike, Mike Zlotnik, and today it is my pleasure and a privilege to welcome back two of my really great friends, Bill Fairman and Wendy Sweet. And she’s always super sweet. So, she’s the sweetest person of them all. So, Wendy, Bill, great to have you back. How have you been?
Bill Fairman: Great. Well, first of all, thank you. You’re obviously scraping the bottom of the barrel because you’re asking us back.
Mike Zlotnik: I wouldn’t call it that. Wonderful people are always wonderful people. That’s the business environment. Yeah. Business environment has been, you know, challenging for many of us. So, we’re recording this on April’s Fool’s Day 2025.
I didn’t think about it. So, whatever we say here could be all…scary.
Wendy Sweet: We wanted to beat the tariffs. That’s what it is. We wanna beat the tariffs ’cause they’re all coming tomorrow.
Mike Zlotnik: Well you’re on Carolina. So, let’s start with, how’s the business? How’s, you know, how Carolinas it doing? You still always been great areas to, you know, bring up your family. Is Carolina still growing and manufacturing, US-based businesses? Are they thriving people still moving to Carolinas? Are you still seeing good, hard money business, Carolina Hard money still doing well?
Wendy Sweet: So the Carolinas always will, as far as I’m concerned, be a great place for people to invest in. It’s, you know, people want to move to the southeast and that’s where we lend in. So, and we picked it not only ’cause it’s our backyard, but because it’s always been consistently a, a, a pretty strong area to move to the thing. The thing about where we are, we never really had a steep climb. And we’ve never really had a big drop.
We’re, we’ve always been kind of steady eddie. So, we like that, right?
Bill Fairman: Yeah. Single family is still appreciating it. Six to 7%, which is, which is not bad at all. Fairly normal. That’s, that’s normal, you know, as, as you know. The 20 and 22% appreciation was not normal. No. And unsustainable. but yeah, we still have plenty of people moving to the area.
There’s plenty of growth going on, but it, it has, I’ll say it, it slowed down to normal.
Wendy Sweet: Mm-hmm. Yeah. And, and apartments, you know, multifamily, you know, we’re feeling the same thing. Everybody across the country is Right.
Bill Fairman: Yeah. We’re a little oversaturated. Yeah. Rents are tough Again. On your class A, they’re having to discount the rates because overbuilt, there’s, they overbuilt a little bit.
Mm-hmm. but we’re still behind, I mean, we’re still have a housing shortage.
Wendy Sweet: Yeah.
Bill Fairman: so they’re bringing down the prices ’cause a lot of people can’t afford it. You know, listen, when I moved out on my own, I didn’t move out on my own. I had to have roommates. Mm-hmm. So guess what? People are gonna have to have roommates.
Mike Zlotnik: Yeah.
Wendy Sweet: Yeah.
Mike Zlotnik: That’s for sure. So you, what I’m hearing from you, the, the, the areas the Carolinas are still growing, the business is, is is healthy. People wanna live there. but affordability is becoming an issue. Affordability is becoming an issue everywhere on the country. Yeah. Yeah. It’s kind of like, obviously.
Covid inflation has risen the cost of living. And we also had interest rates spike. Which makes it, you know, more difficult to afford a home.
Wendy Sweet: Sure. Mm-hmm.
Mike Zlotnik: And then as substitution effect kicks in, people go after rental properties. The rents have grown, have gone up too. But at some point, you know, at least in the multifamily space, they’ve overbuilt.
So from that, from that perspective, the rent growth slow down. And there’s a concept called aversion to the mean. So when you grow too fast for too long, for you, at some point you have to revert to the average. Right.
Wendy Sweet: What goes up must come down.
Mike Zlotnik: We’re gonna feel a little bit of this. I mean, we’ll see where we go.
So tariffs. Okay. Let’s talk about specifically what’s happening with the new administration. What do you think the impact is gonna be on your neck of the woods? I. a lot of businesses gonna be impacted by these tariffs. in Carolinas,
Bill Fairman: I, we don’t have really a ton of manufacturing here. We have manufacturing, but it’s not manufacturing heavy.
we, we do have diversification here, but it’s, it’s more in, Supply chain stuff.
Wendy Sweet: Yeah,
Bill Fairman: so we, Charlotte is very strategically located. It’s one day’s truck drive and when I say one day you’re talking about teams of people that one person drives for, you know, 10 hours. The next person I. That person goes to sleep and the next person drives for another 10 hours.
So we’re one day’s truck drive from, nearly 50% of the US population. We have north, south, east, and west, interstate systems. And then we have a direct rail line from the Port of Charleston that was one of the first East coast ports to improve. So they can take the, you know, the mega ships in here. So the, And then of course, we’re second behind New York and financial services as well. So I don’t know that the tariffs are gonna have a, a huge impact here.
Wendy Sweet: Well, one thing is, is they’ve been a, you know, you’ve heard some announcements, a lot of announcements lately about, companies, car companies, different types of manufacturing companies that are investing.
back into the US and most of those you’ll hear are in the south and the southeast. We have a huge, BMW plant here. Toyota has a big plant here, so, so those will only increase. So we’re, we’re really excited about.
Bill Fairman: I, I think about that growth. The bottom line is, we all talk about free trade, but it hasn’t really been free trade.
Wendy Sweet: Yeah.
Bill Fairman: It all this will be negotiated till where everyone is having equal trade.
Wendy Sweet: Yeah. Yeah.
Bill Fairman: So there may be a little bit of pain at the beginning, but I’m 90% sure that it will all flush out so we can actually have free trade.
Wendy Sweet: That’s right. When you rip a bandaid off, it hurts. I don’t care where the Band-Aid’s located, when you rip it off, it’s gonna hurt.
So we’re, we’re all gonna feel pain at some point from this. And, you know, we, we’ve been woo-hoo living large for such a long time, at least the past four years, until it just, you get choked out. We’ve got to, we’re gonna have to go through the pain, I believe to get back to, to where we should be. So. yeah, I mean, I’m, I’m a little concerned about how painful it’s gonna be and how long that pain will last.
Bill Fairman: So I, I heard something this morning that I didn’t realize, but 69% of all the wealth and we’re talking stocks and real estate are controlled by 10% of the population.
Mike Zlotnik: Well that’s, that’s normal. That, that’s been, I’m, I’m, I’m surprised only 69% it, it’s actually supposed to be even a bigger number, in vibrant economies.
You have strong middle class and you have enough of that. So US maybe is a 69% bracket, if you go many other countries that, that are not the way US is. It’s probably not 69. It’s more like. 80 to 90% is controlled by by 10%. But that, that,
Bill Fairman: well, what scared me the most was, that over 50% of the US population, couldn’t afford a $2,000 hiccup that they’re living.
They’re all living paycheck to paycheck. Yeah. So
Wendy Sweet: credit card debt, while we still
Bill Fairman: have a lot of wealth in this country, you know, more than half the country does not feel wealthy. And you need to have optimism in the population, I think, to help, help the growth and, and it’ll come. It’s just, it’s just gonna take a little bit.
Yeah. But I’m not worried about a housing.
Wendy Sweet: bubble.
Bill Fairman: Bubble or a crash because there’s no way that’s gonna happen. There’s not enough houses.
Mike Zlotnik: Well, we’ve heard that rodeo before, but we’ve seen number of corrections already in some, yeah. There’s
Bill Fairman: nothing wrong with a correction, but I’m,
Mike Zlotnik: yeah. It’s just kind of like it’s affordability issue.
It’s not necessarily, supply demand issue. At some point you just can’t afford. Right. Yeah.
Bill Fairman: Yeah. No, agreed. Which tells me that, There’s still gonna be a lot of renters out there. We, we just have to get at that happy medium of, you know, how much is it gonna cost and then how much are you gonna be able to get?
As far as income from ’em. So, and different ways
Wendy Sweet: to rent too.
Bill Fairman: Yeah, like
Wendy Sweet: co-living, like we’re, we’re kind of getting into that personally. putting our duplex up into co-living where you rent out by the room. that’s, you know, with pad split, I think is the brand name that, that a lot of people are, are using right now.
So, so it’s just different in the way we’ll pack ’em into the housing,
Bill Fairman: pack ’em in, you know,
Wendy Sweet: and allow people to rent. They’re just gonna have to look at it a little differently. You know,
Mike Zlotnik: well, affordability, right? At the end of the day, yes, people can afford their own apartments that they wind up, renting, you know, a room with roommates, that that’s, you know, been the story of, kind of college I did after college.
Yeah, so listen, that’s just at some point this issue. you know, e either folks grow their income and they’re able to afford, or they, they have to stay. You, you, you also turn it to that you have extended family, so people don’t move out. They stay longer with, with the parents and grandparents. And it’s all that continues to be driven by the affordability, of housing.
Yeah. So, 1, 1, 1 question back to your kind of your, your core business. Lending. So how, how is lending business in Carolinas, as far as demand, supply, demand of money, supply, demand of, or, or products, fix and flip projects, what you finance day in and day out, what kind of interest rates are, are you, seeing nowadays?
Higher for long interest rates obviously have been a boost for the higher rates. The banks pulled out on many, some of these loans, so it should be decent time to be a lender. Yeah, we,
Wendy Sweet: we are, we’re actually sitting at about four and 11.99 right now. And, one of the things that I think is really interesting that I, that we’re seeing is there are a ton of people who are interested in being private lenders.
Lots of them out there, and we’ve actually been training people on how to do it because you and I both know that it looks pretty from the outside, but once you get in there and you start doing it, you’re like, oh, this is a lot harder than I thought. Let me give them their money, my money so that they can lend it out for me.
So it’s, it’s not as easy as everybody thinks it is to be in the deal correctly. In the first place. So we’ve actually been seeing a lot of our normal borrowers going to a private lender. Now, most people, we tell ’em, gosh, if you can find a private lender that you know works for you, that understands that, that their terms are good, you know what?
It works for you, then that’s absolutely a great way to go. I certainly wouldn’t discourage that. the problem is when you’ve got. A lot of people who have no idea what they’re doing lending wise and they’re lending to a borrower who alwa also does not really know what they’re doing. There’s gonna be a lot of.
Money lost in one way or the other out there. So I hate to see that happening. but it’s, it’s interesting that there’s so many people interested in learning more about being the bank, which I think is a good thing for those of us that lend, because most people don’t wanna create a whole new job for themselves anyway.
The whole idea is to, you know, retire and let your money work for you. You know, we all know Mike, as you well know that it’s not easy to do. It’s not easy to do correctly.
Mike Zlotnik: Yeah, yeah. Understood and agreed. It’s, people hear wonderful ideas and certainly from a, if you do lending properly, it’s a good secure, you know, first lien, investment at the right LTV on the right project with the right borrower.
If all those things click, you can have, you know, a good. performing low, and then if a lot of things go south. The borrow is bad. The project is bad. LTV is wrong. We even, we know the drill. So yeah. Performance, so
Wendy Sweet: many people are, are, you know, real excited about that return. Gosh, I can make 15% or 18%.
Yes, I’m in second position, but, but, but, but it doesn’t matter what your return is if you don’t get your money back. Right.
Mike Zlotnik: Yeah. We’ve seen this rodeo before. So the, the borrowers always try to get the least expensive money and they always look for the least sophisticated, lenders. That’s right.
Build a relationship. And the same thing, people who invest somehow, they think, they want to bypass the middleman. Folks who put these deals together, and quite often they wind up in this position where they don’t know how to underwrite. And when these deals don’t perform, they start scratching their head.
So Yeah, absolutely. I mean, four and 12, effectively four 11.99, is a good rate. We, we’ve been doing 14 and two. You’re doing, you know, 12 and four plus minus. It’s, it’s, it’s about the same on the annual basis. Right, right. Yeah. at the end of the day, it’s a good market for lending. It’s a good market to be a lender, but finding quality.
Borrowers and, you know, finding the investors. There’s always, we were sort of in this constant game of marrying money and opportunity. Sometimes it goes well, sometimes things don’t go way they are supposed to go, but it’s, that’s an evolution. That’s, that’s why people, that’s how people learn by making a mistake and then adjusting.
But overall private credit is still, Sort of a better opportunity today than it was few years ago.
Wendy Sweet: Absolutely. And the banks aren’t filling that niche. You know, there’s, there’s so many people too that have just been living large over the past three and four years, and the market has corrected. I. Their mistakes.
And the past year and a half to two years, that hasn’t been happening. Nope. so those are the people that are having to learn. You’ve got to stick, you gotta stick with the formula. It’s, it’s tried and truth. It’s
Mike Zlotnik: hard, right? The, the, the hard work is hard. Right? Mm-hmm. That, that’s the bottom line. And, and you, you mentioned something earlier.
This really concerns me. The actually US consumer is really, really, tapped out and Yeah. Sort of, a lot of folks have been accustomed to government giveaways. Mm. And those giveaways stop. and the economy slows down. We might, you know, might see some level of, reset. I mean, it’s a reset that we may, we might see a real, real recession or real reset.
so what do you think if that were to happen? I’m just curious from your point of view. If we see a real recession right now, we see a lot of uncertainty. That’s the word in time uncertainty. Mm-hmm. Right. It’s because of the tariffs, because of other, new policies. The uncertainty is not necessarily bad or good, but it’s difficult for people to, to do business.
It’s difficult for people to make decisions, and that’s what’s sort of be, begin beginning to slow things down. In, in, in the United States, if we see a real recession, what do you think? it’s gonna do to, you know, fix and flip. Is it gonna soften up the overall, people still need to live somewhere, right?
Mm-hmm. So housing is still needed. So I’m just, just curious your thoughts. If we see some kind of slowdown later this year are residential real estate prices you think gonna hold up? and we’ve seen commercial soften, so at this point I’ll just have one comment. A lot of commercial today, to me, looks a lot more attractive because the prices have corrected substantially.
Mm-hmm. Because they trade as a function of the cost of death. Right. While residential has been a function of limited supply and we’ve seen prices really still holding up, even affordability has gotten very, very difficult. So I’m just curious on a relative basis, do you see better opportunity in, I don’t know, multi-family, any kind of commercial in your neck of the woods?
Or is it better to be a lender on residential? I’m just, just, just forward opportunities. What do you see, like what are you planning to do, in the next, I don’t know, six, 12 months? Anything different or it’s all same game? Just be conservative.
Bill Fairman: Well, with us again, it’s all the opportunity, right? And as we know well.
Not everybody knows this, but FHA right now, has, Pretty high delinquency rate. They’re like in the 15, 16% range in some areas. I heard it’s even worse. The, the,
Mike Zlotnik: the number of delinquencies on FHA papers is even above that. There’s some of these data, data is on the reps. Yeah, but it’s, it’s, it’s getting worse.
But lemme put it this way,
Bill Fairman: but, but if you look at FHA, it’s really the subprime of the mortgage industry. Now. They, you don’t have subprime, you have FHA. Yeah. so those borrowers already had kinda shaky credit and they’re putting down a lot less money. Those are the first ones that start to feel it.
Mm-hmm. When things slow down. that said, most of these people, have positive equity in their homes, so they don’t have to be foreclosed on. They can certainly, sell these properties and still get out of ’em with, at least enough money to get a, you know. first and last month’s rent somewhere else.
Yeah. and I think, well
Mike Zlotnik: that’s inventory, right? What you just described. Right. So it’s gonna add inventory, payment forced to put the list as properties. Mm-hmm. If they can’t afford the mortgage. Right. And that’s creating more inventory, which will be down, put some downwards pressure. Yeah.
Bill Fairman: And again, I don’t see a crash that there’s nothing wrong with, houses coming down a little bit because they went up so much.
It’s just a bit of a correction. now on the other side. You still have people that can buy notes. Yeah. And, they can buy the note at a discount and then turn around and, hopefully work it out again with the, the people that are in there, if they can afford a new payment that’s lower. you know, that’s the first thing you try to do is work that note out with the, with the homeowner if you can.
otherwise, you know, you take that property and turn it into a rental because there’ll be a lot more people needing rentals. so.
In, in my opinion, because our area is still growing, it’s gonna be a much softer landing here if we go into a recession than in other possible areas. And yes, Wendy and I are still looking at, small balance commercial stuff too. We, we love small retail strip centers. We love small cell storage. We love small, light industrial properties.
you know, the light industrial especially I like because we have a lack of inventory, in that space as well. And that’s where all your plumbers, your HVAC folks, your electricians, that’s where they all have their space and there’s not enough of that around either. So, you know, from a lender’s point of view, if we do have to take one of those back, we can typically get rid of it quicker than, normal.
Wendy Sweet: And with a lot of unemployment that seems to be, growing at this point. I. especially with all the government jobs that are being cut, there’s I think there’s an opportunity for people to be more business owners. You know, everybody’s paying all this money to go to college and learn nothing instead of, getting back into trades and skills.
And, and I think it’s gonna kind of force. People to start doing that. which only opens up an opportunity for more small business. And with, the administration that we have now, they’re small business friendly and, and we’ll only get friendlier in that way. So it, it’s, it’s interesting to see what’s gonna happen.
Every day is a different story. And I mean, like I, I know today’s April 1st. Tomorrow is April 2nd, and, and all these tariffs are supposed to hit. I, I’m anxious to see, you know, really what’s gonna happen. I, I don’t ever guess anymore because, you know, I’m never right. I haven’t been right since 2008 and I was wrong then.
Mike Zlotnik: Well, the crystal ball conversation, we, we pretty much, know that we, you know. I, I, I, I, I correct this joke a thousand times. You say, oh, crystal ball, it broke. And I, I don’t know where to get another one.
Wendy Sweet: That’s right.
Mike Zlotnik: The, the bottom line is, we are not really in the, in the prediction business. We are sort of That’s right.
A risk mitigation business. Just prepare for all these possibilities that could happen. And, and,
Wendy Sweet: and that’s the key Mark. Mike, you need to make sure that you are prepared because. You know, bad things happen to good people all the time. Bad things happen to smart people all the time, and we’re all gonna make mistakes in what we do, but the key is to not give up because there’s opportunity everywhere.
We just need to, to make sure we’re educated in what it is that we’re doing, talk to other people and see what they’re doing and learn from each other and figure out a way to make deals work using. Good common sense with the formulas that have been tried and true. That’s the key.
Mike Zlotnik: Yeah. I appreciate the wisdom.
I mean, United States is a land of opportunity and I’m, I’m thinking a little bit about this, all the government layoffs, the question is, these folks, are they prepared for a private, industry, small business, starting their own business, or they’ve been too accustomed to the government jobs career.
And now, oh my God, what do I do? What do I do when, when they’ll,
Bill Fairman: well, they’ll make good employees to the people that do have the drive small business drive.
Mike Zlotnik: Well, the question is what they’re used to, and it’s, it’s some kind of reset. Can they open their own business? Can they be productive? Again, this is, this is yet, you know, we need to see, but it’s important that, that the, you know, this is the difference between socialism and capitalism, right?
Mm-hmm. Socialism, you have a government, you know, I grew up in the Soviet Union. The government gave everybody a job and ultimately a lot of people collectively check and just showed up at work and did very little.
Intro: Mm-hmm.
Mike Zlotnik: In that environment, you have, terrible productivity. You have, you have corruption, you have sort of, lack of incentives.
Sure. And then the folks that, that are forced to. Search for a job. We, we all, we kind of all, we all find ways to improve and learn and evolve when the reality forces us to, to adjust. So from that perspective, I think the changes are necessary. It’s, it’s necessary to have a recession. It’s necessary for the healthy economy to function that way.
So
Bill Fairman: there’s,
there’s an, oh, go ahead. I’m sorry. I was gonna say there’s an economist, his name is Walter Williams. And, one of the things that, always stuck out with me, one of the things he said was that bankruptcy is good for the economy because when one business can no longer operate profitably, when they do go into bankruptcy and they sell off all their assets, there’s.
Other people that will come in, buy those assets and be able to be productive, and now they’re getting ’em at a, a cheaper price. And that’s starting other new businesses around there,
Wendy Sweet: kind of a new slate.
Bill Fairman: So it’s like, it, it’s like, you know, the normal yearly cycle of the fall when the leaves fall down to the ground, you have the winter and then spring comes and all the leaves start coming back.
So it’s just a normal business cycle. It’s not mm-hmm. Some, some are gonna not the
Wendy Sweet: end of the world.
Bill Fairman: Yeah. Some, some are gonna make it, some are not. Others are gonna make it because others didn’t.
Wendy Sweet: Yeah.
Mike Zlotnik: Well this is, this is life. you know, every difficulty creates an opportunity. Yeah. Mm-hmm. And even look at this today, the, the, the.
Real estate market has gone through cycles and it, it was sort of a peak of the cycle and interest rates were low and now we, we’ve seen a significant reset. So what, what this reset does, it creates opportunity for the new investment for the new operators. Mm-hmm. Those who have not done well. Those folks who will.
Or have lost money. So it’s a terrible situation. Of course. Yeah. But this is, this is how the capitalism work. It resets, moves things forward and it, it’s an evolution. It’s, you know, it’s not all Darwinism and kind of, but at the same time, you, you, you, you got to, you know, you gotta go through these, other, these cycles without, without the cycles in life, like you said.
Mm-hmm. you, you have, you know, you have one season all the time and you, if the season ever changes, right? You can never change, right. The with the times because you haven’t seen the season. And then the other thing that you said I really like to think of is we all need to have indomitable spirit.
Wendy Sweet: Mm.
Mike Zlotnik: You fall, you get up, right? Life is, is, is about learning lessons and, and. No matter what difficult this life throws at us, if we just take the right mental attitude, I, I, I think we, we will, we all learn, we all improve. And even if you’re on a, go on, on, on a, on a, on a deaf bet, right? It it’s part of life.
It’s just That’s right. That’s all part of life. So, so at the end of the day, this is the way kind of got created. earth and the cycle, and we, we have to go through some of these changes.
Intro: Mm-hmm.
Mike Zlotnik: So, quick, any other comments, thoughts, new good book, any new, suggestions? And also how would folks reach out, to you?
are you still running a podcast? You still running the, the show? I’m just curious, refresh folks on your website. What’s the best way to reach out?
Wendy Sweet: So we’re not doing the podcast anymore, however. I do run a group on Friday mornings at seven 30 on Zoom, 7:30 AM every Friday, and it is a faith-based group.
We’ll have 120 to 140 people on the call from across the country. Wow. It’s really, really good. It’s, you know, we, we do, A little, sermon first and then we talk about the market, a market update for 15 minutes and we cover the whole country on it. And then we talk about real estate. Everything there is about real estate.
you can also go to the recordings and see ’em for the past five years. And that is@youtube.com. Slash Aters and Sunrise is S-O-N-R-I-S-E-R-S. so that’s something to check out. And, what’s your book, bill? I see you’re looking
Bill Fairman: at, actually I’ve got, I got three. I want to touch on, the hero’s Guide.
To influence by Nate Woodbury, the Hero’s Guide to Influence. Now he does, YouTube channels that it’s, completely different from the way most people look at stuff when somebody is doing a search for SEO. What normally is you’re looking for, the number of times people search that phrase in a month, and most people are going for like the 70,000 searches.
So you, you know, most people are d looking for that. Well, he does it a completely different way. His search phrases are eight to 10 words long, very, very specific. Now, it may only be 10 to 20 searches for that. Per month. But guess what? Those are the people
Wendy Sweet: Yeah.
Bill Fairman: Are really into what it is that you’re offering.
And so, I, I’ve gone through this book. It’s, it’s awesome. the videos typically are only two, three minutes long. It, it’s great if you’re trying to market so it doesn’t lose
Wendy Sweet: your interest.
Bill Fairman: Right. John Maxwell just came out with a, a new book and it’s called High Road Leadership. I heard him speak at one of our recent masterminds and then his team was there, this, this past one.
And, they do a great job. He’s got, I don’t know, something like 40 leadership books.
Wendy Sweet: Yeah. And then
Bill Fairman: the last one is 80 20 Sales and Marketing by Perry Marshall. I recommend all of those very highly.
Mike Zlotnik: Thank you, bill. These are awesome recommendations. Again. Thank you, Wendy. We’ll, I’m sure they’ll be in the, show notes, so these are great, suggestions.
And John Maxwell. Yeah, he’s, he’s the, he’s great godfather of the, a lot of these leadership books, so. Mm-hmm. Oh, absolutely.
Wendy Sweet: No doubt.
Mike Zlotnik: appreciate you, wishing you a wonderful. Spring, I don’t know when. This episode will come out in a few weeks, hopefully. We’ll, but you know, it’s gonna be the, the, the weather, the season’s gonna continue.
and, and, and, you know, evolution of the United States will continue and we certainly could, could use some, some changes. It’s kind of the pendulum swing sometimes one way too much. And we are adjusting back. And this is all life. There’s no, nothing fundamentally wrong. In fact, if as long as we continue to swing left, right, left, right, and somehow meet in the middle, middle, we continue as a country, we continue as a culture.
And, I think it, it’s, it’s a lot of, a lot of positive things. A lot of change is good. At the end of the day, it is good. It’s sometimes it’s perceived painful, sometimes it’s perceived difficult. But, don’t give up. The life, life life moves forward. I appreciate you guys. I appreciate your wisdom. It’s great to see, your faces again.
On, on, on this. It’ll come out both as a podcast and as a, YouTube, video. Awesome. And, continue. Continue to evolve, continue to continue your journey, and we, we’ll, we’ll, we’ll have you back again. so we’re looking
Wendy Sweet: forward to it.
Bill Fairman: Mike. This is the reason that I’ve been in this business as long as I have.
Because it’s always evolving and changing.
Wendy Sweet: Yeah.
Bill Fairman: It never gets boring.
Wendy Sweet: That’s for sure.
Mike Zlotnik: That’s the, that’s the one thing that’s prominent in the universe. It’s changing.
Wendy Sweet: That’s right.
Mike Zlotnik: That’s right.
Wendy Sweet: And you get to meet good friends like we have in here.
Mike Zlotnik: Yeah, absolutely. Likewise. Thank you, guys.
Wendy and Bill: Our pleasure.
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Thank you for listening to The BigMikeFund Podcast. To receive your copy of Mike’s how to choose a smart real estate fund book, head to BigMikeFund.Com or visit Amazon and type Mike Zlotnik. Keep listening and keep investing, Big Mike style. See you in the next episode.
