Welcome to our latest episode! Today, we’re excited to have Liz Faircloth, Co-Founder of The Real Estate InvestHER® Community and podcast. With over 16 years of experience in real estate, Liz has grown her portfolio to include millions of dollars in assets, co-founded an empowering community for women in real estate, and is a sought-after mentor and speaker. Her mission is to provide women with the tools, strategies, and confidence they need to create generational wealth and financial freedom.
In this episode, Liz shares her journey from a social work graduate to a powerhouse in real estate investing. She dives into the creation of The Real Estate InvestHER® Community, the challenges and triumphs of building a portfolio, and the unique needs of women investors. Liz discusses why women make exceptional investors, the importance of mentorship, and the role of community in achieving success.
Whether you’re just starting out or looking to scale your real estate investments, Liz’s insights are invaluable.
Tune in now to learn how Liz Faircloth is creating opportunities, fostering growth, and building a legacy for women in real estate!
HIGHLIGHTS OF THE EPISODE
00:00 – Welcome to the Big Mike Fund Podcast
00:19 – Guest intro: Liz Faircloth
02:06 – Liz’s journey from social work to real estate
05:00 – The story behind The Real Estate InvestHER® Community
08:55 – Addressing the unique needs of women investors
12:45 – Why women make exceptional investors
17:30 – The role of mentorship and community support
22:15 – Building a legacy through real estate
26:10 – Balancing self-care, business, and real estate investing
30:00 – Liz’s book recommendation and ways to connect
If you found this episode substantial and want to dig deeper into real estate, or maybe you want to discover better investment opportunities, be sure to check out www.tempofunding.com.
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Website: https://www.therealestateinvesther.com/
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Full Transcript:
Intro: Welcome to the BigMikeFund Podcast, where you’ll learn about advanced wealth building strategies from real estate investing to creating massive ROI and secure retirement profits. So pour yourself a cup of coffee, grab a notepad, and lean in. Because Big Mike has got the mic, starting now.
Mike Zlotnik: Welcome to the BigMikeFund Podcast. I’m the Big Mike, Mike Zlotnik, and today it is my pleasure and a privilege to welcome Liz Faircloth. Hey Liz.
Liz Faircloth: Hey, Mike. How are you? Thanks so much for having me on today.
Mike Zlotnik: Thank you kindly for coming on a podcast and uh, just a quick introduction of Liz. She originally co-founded DeRosa group, her husband, 2005. And, uh, out of Trenton, New Jersey. And, uh, she’s grown her, I guess, investment portfolio from 30, 000 loan to 100 million real estate umpire. Uh, but her latest venture is, The Real Estate InvestHER. mastermind community as well as the podcast and, so welcome, welcome to the show, and, tell us, tell the audience a little bit about you, you live, where do you live and a couple of words about you and your family first.
Liz Faircloth: Sure. Sure. So I live in a little town called New Hope, Pennsylvania. I was born and raised in New Jersey. So. Definitely. So a Jersey girl, as they say, but definitely, you know, we, we, we moved for lower taxes. Like a lot of us, a lot of us want, want to do. So I have two kids, a 10 and seven year old boy and a girl keep me very, very busy and on my toes, definitely the hardest job that I have as a mom, most rewarding, but toughest.
Right. And, and it’s keeping me always keeps me on my toes, helps me grow as a, Entrepreneur and is a person all the time. I’ve been married almost 19 years with my husband. We got our start in this business, grew a portfolio together. And, uh, now I’m involved in our DeRosa, uh, our DeRosa portfolio, but also, uh, mostly involved with what I’m doing as a co founder of InvestHer.
So, um, What were the other questions? Did I, did I cover those bases? The, the personal?
Mike Zlotnik: Yeah, you’re good. That’s, that’s, that’s the wonderful thing you live in. A lot of people from New Jersey moved to Pennsylvania a little bit cheaper. It’s kind of, I’ve seen, I’ve seen that pattern. It’s kind of funny how it works.
Liz Faircloth: Yeah, it’s the migration, right?
Mike Zlotnik: Well, property taxes and the state income tax, I think is lower in both the property taxes in New Jersey. Most people don’t really know this, but per dollar value, New Jersey has the highest back straight on real estate taxes in the country. I looked it up, and it was real anecdotally, and it was real statistically.
So a lot of people just move a little over the border, and they get the same benefits of the community, but pay a little bit better taxes.
Liz Faircloth: Yeah. And I invested, we got our start in New Jersey. That’s really where, well, Pennsylvania was where we bought our first, first property, but we bought and really scaled our portfolio for the first eight years.
Me and my husband in New Jersey and in Trenton in New Jersey and the surrounding area for many years. And then it started to become okay. Cause we raised money. We, we, we collaborate with, with investors, obviously passive, and it just didn’t make sense because of the taxes. So we’ve sold a lot of those are pretty much the whole portfolio in New Jersey.
And redeployed it, but it was both on a personal and a business perspective. The taxes became, uh, just, just really hard to, hard to manage and deal with.
Mike Zlotnik: Yeah. I appreciate that. And you have a wonderful family. Uh, and I know how it is and it’s, it’s, uh, it’s a very important responsibility and keeps you on your toes, keeps you busy.
So yeah. That’s, that’s awesome. Now let’s go to the main discussion, the real estate invest horror, uh, community. Tell folks a little bit more about that. And, uh, it’s a unique, um, I guess, I don’t know too many people who do it just only for women. Uh, maybe it’s more empowering. It feels like you exclude men and in real estate, usually it’s more men than women, but
Liz Faircloth: exactly. Yeah. You know, it’s, it’s funny. We, um, I was actually at the point where I left my corporate job, Mike, uh, 20 round 2012, 2013. And I was very good friends with Andressa. And we’d always be talking about, we had a mastermind for women only, uh, like a Skype. We had six of us that got together every month supporting each other.
So long before investor, we always had. You know, this, this, this need not just for ourselves, but for other women to have like that safe space. And, um, at the same time I left my corporate job, I was involved in DeRosa full time. And there’s something missing for me. I felt actually pretty alone, pretty hollow, uh, purposeless, if you will.
I didn’t feel very connected to what we were doing. We were finally, our business was thriving enough to, to, you know, to, to pay us enough to, to, to grow our personal life. I had a, I just had a little baby. I had a newborn and, um, and I was working full time with my husband and I left my corporate job and I felt really, uh, Just disconnected to be honest, Mike, and at the same time, really got a chance to get to know on Joseph.
We started this mastermind for women free. It was just six of us across the country. And then we kind of realized we had this shared passion when it came to supporting women and we’d go to events. We’d be, we’d be Googling communities for women and investing. And honestly, Mike, we couldn’t find anything.
Uh, we couldn’t find a safe space of women, not just talking about investing, but and living life on your own terms and all the things that come up. Uh, and so we said, okay, well, we’re going to start, we’re going to start a community then not just for ourselves, but for other women. So we started with a podcast that led to, uh, we’ve been doing our podcast.
We have over 500 episodes. Uh, we started with a. Yeah. Facebook community. We have over 16, 000 women in that, that community, uh, that led us to doing a meetup where we said, okay, let’s get women physically together in a local group, which was Philadelphia at the time. And other women on the Facebook group were like, well, do you have a, do you have a meetup in Austin?
Do you have a meetup in LA? We’re like, well, we can’t do it, but maybe we could have some volunteers doing it. So we have 40 plus meetups across the country of local women coming together. And then we do our, our national conference every year. But it’s all about. Helping women get the knowledge, the skills and the support so they can grow, grow the portfolio they want to grow on their own terms.
It’s not about doors. It’s not about one strategy. It’s about what’s going to work for them, them and their lifestyle to great, to really create generational wealth.
Mike Zlotnik: Yeah, that’s really cool. And I guess, uh, it’s, uh, it’s a great mission, great purpose, uh, empowering girls, especially in real estate. It’s, uh, uh, it’s a great, uh, what’s the best way to describe it?
It’s, uh, inspirational. It’s, uh, I mean, I have three girls and a boy, and it’s kind of interesting that I think my boy is going to need more help than the girls. The hilarious part is girls seem to be more, uh, at least in my family, they’re more leadership. But there are plenty of families where the girls are a little bit more shy and they don’t feel comfortable to step forward and to take on a lead role.
I guess that’s why it makes a difference. So how do you run these meetings? Um Is this just, just basically, is there a structured format? Is there an agenda? We just get together, talk about different issues, because these meetups are wonderful, but hopefully it helps folks move with the purpose. Are they all passive investors?
Some of them are active. They’re looking to take on building community or whatever strategy they want to execute. I’m just curious how, Um, how do you empower, uh, women to be successful whichever way they want to do it?
Liz Faircloth: Yeah. No, absolutely. And what we find, Mike, is that we, we really serve and the meetups are not just where women come together and chitchat, you know, for women to get to a, a meeting, physical meeting of any type.
There’s a lot that has to happen for them to make that happen, right? They’re, they’re juggling a lot of different things. All people are. So we want those meetup. We want those meetings to be very, you know, have some structure and, and really have the ability to not just network, but to be clear of like, what can I give?
To this group and what can I get because every, every investor, if you will, and I’m sure you know this on your end, Mike is, we all have something to give and we all need something to grow, to grow our, our business. So we have the gamut, what we find is there’s four types of women that tend to come, not just to our chapters, we call them our meetups or our chapters, not so much our meetups, but are in our community and also come to our conference.
We have the woman that’s never bought a property before. But she has the wherewithal, you know, she’s, she definitely has the wherewithal to buy her first property, but she just doesn’t know what she doesn’t know. And she really needs the, the, the support around her to, to, to make that, to take that step.
Then there’s women who have like bought 1, 2, 3 properties and. Now they’re like, okay, how did I figure out the market? What’s a better way to analyze a deal? And then they’re, they’re getting into their kind of structure of their portfolio a little bit deeper and making sure they’re doing what they need to do to grow.
And then we also serve a group of women who’ve done 10 plus deals or more. Uh, they’re scaling their portfolios. Do they do this full time? However, they’re doing it all themselves, right? They’re like a solopreneur. So they’re the ones going to home Depot. They’re the ones doing their bookkeeping and it’s killing them.
So they’ve, they’ve traded one job for now and their own, their own, uh, job, if you will, as a solopreneur. And then we have a fourth woman. And I know Mike, you know, a lot of these folks is that they’re passive investors, or they want to be more passive. Uh, you know, they’re kind of tired what they see in, in with paper assets or other, other alternative investing, and they like real estate.
They don’t want to do it all themselves. They’re just not too sure the way to embark on being more passive. So, those are the types of women we see the most in our community. And they all can kind of, they all need a certain level of knowledge, like what’s the right thing I need to know, what are the skills I need to have, and then where do the women around me that can support me doing what I need to be doing or want to be doing.
Because it takes all three of those things, Mike. You know, if you, if you Google how to buy a property or how to be a, uh, you know, a passive investor or how to save legally in taxes, you’ll get knowledge. But the question is, I need information I can’t Google. You’re welcome. Meaning a woman’s experience, or I’ve been doing this for 20 years, right?
I’ve, I’ve scaled a portfolio. Can you find all that online? Sure. But not necessarily of like the ins and the outs, the dos and the don’ts. And so that’s what the community is there, but it’s not just a community, Mike, like. You go to community, you go to different, you’re part of different communities, people are kind of giving the wrong information or it’s self serving or it doesn’t have any structure.
So we really blend the best of all three of those pieces, knowledge, skills, and, and uh, support. So women can create their own path and it’s not just one way, it’s multiple ways. From, you know, Airbnb to commercial to, you know, self storage to mobile home to multifamily to renting by the room strategy and single family.
So it runs the gamut of strategy, but it’s about the goals and where women are today and where do they need to go.
Mike Zlotnik: Yeah, this is very powerful. I can, I can only imagine that you’re helping the different folks in different stages of their life. I even, I was talking to my second girl who is, uh, still college and she’s just so energized.
She’s helping with, uh, our business. Uh, but what is the next step? You, you, you, you, you need that, that, that guide. That’s what I’m hearing. You provide not just the knowledge, but the wisdom, uh, of experience with other folks.
Liz Faircloth: Well, it’s funny, Mike, what I find and here’s just some interesting stats that I have come to learn. Again, we started with the original premise that we really wanted to create a space for women and we felt like other women needed the same thing because it tended to be a little more male dominated. Now, six years later from starting investor to now. This, this, there’s so many interesting statistics. So, and I wanna answer that question.
No, you just mentioned number one, women control about $10 trillion of the, of, of US investible assets in the United States. That’s going to 30 trillion in the next three to five years. So there’s, there’s a tremendous wealth transfer that’s happening for a lot of different reasons. But more and more wealth is coming into the hands of women to be making decisions on investing decisions.
Now at the same time, their, their confidence in making, kind of managing money. Again, being general, but women overall are very confident when it comes to managing money. It’s like 79%. Of managing the household finances, managing the finances. That’s 79 percent drops to 19 percent when it comes to investing decisions.
So that’s like literally Mike, why we exist is to increase that 19 percent significantly. So women are more confident making the decisions. And you and I both know it’s not just the knowledge. Knowledge isn’t going to make me feel more confident. It’s about being around other women doing what I want to be doing, doing something that Is maybe not in the news or I can’t just talk to my neighbors like my group of mom friend neighbors.
No offense I love them all but they’re not investing in real estate, right? They’re not they’re not getting a HELOC on their house They’re not making passive decisions. At least my friends aren’t nothing against them So I want to surround myself with other women who are Taking those steps in our growing as a woman and all the things that, that, that we, we, we are, we’re, we’re managing and navigating.
So that’s what it’s about, right? Mike, it’s not just the knowledge or the community. It’s the 2 because. You know, as you get older, and I know this for men as well, your friend circles shift, right? You tend to be friends with your, your, your other neighbors because all of our kids are the same age. Not necessarily because we’re, we’re all investing in real estate together, right?
So you have to put yourself in proactive circles of other people that are doing it. So you don’t feel quite so alone. Or you’re talking to your friends about something. They’re like, what are you talking about? You know, I don’t even know what a HELOC is. I don’t care about a HELOC. Let’s just talk about something else.
Right. So that’s what, that’s what it’s really about to have that level of structure and that level of community with women that, that are playing at an arena that you want to be playing in or that you are playing in.
Mike Zlotnik: Yeah. It’s so relevant that, you know, I go think about women in my life and, um, it actually makes a lot of sense and the different, uh, the different needs at different ages and different ages.
And quite often, as you pointed out, maybe the, maybe men just drop sooner or the younger and women ultimately come into more wealth, uh, and then, then they have to manage investment decisions and they’re not easy. And, uh, if they haven’t been involved earlier in their life and their career, then it’s a really difficult decision.
But empowering them earlier makes a, you know, from my perspective, uh, makes a big difference. So, Meetups. Uh, you do some stuff, I guess, virtually, uh, to the website and communities. Talk a little bit about that and then question, uh, one of the topics you speak on, why women make better investors than men. So yeah,
Liz Faircloth: yeah, I’d love to. And the other stat I’ll share is that when women do, when women do invest, they actually, there’s multiple, multiple studies that show women outperform men. When women are, and then it’s not saying they’re better investors. They’re, they’re going to be more cautious in general, again, more cautious investors.
So when they finally pull the trigger, it’s typically the right call. It’s the right decision where, where, where again, being super general, but you’ll see a lot of, um, counterparts, right? Male counterparts will probably pull the trigger sooner. But may, may, may or may not be making the right call on their, on their decisions.
They, you know, they could be, but what I find is women may take a little longer to make that call, but when they do, you know, they’ve done the due diligence, they’ve looked at all the, the pieces of the puzzle. So, um, that’s why I think there’s a piece there of, of, of outperforming. It’s not necessarily about.
You know, um, being smart or not. I think it’s just they wait to pull the trigger when they do. It’s the right one typically. So
Mike Zlotnik: let me just dive a little more into this because this is a very interesting observation. I, I’ve heard of this, uh, but I, I just kind of haven’t thought about why. So maybe, uh, caregivers and taking care of the kids just requires more More cautious, more conservative, uh, more, uh, well, it’s, I’m not sure if the word analytical would be the right word, but more, I guess, safety oriented.
Assurity, safety, downside protection, making sure that the money is put, uh, at a lower level of risk. Is that the Sort of the crux of the, of the, uh, I’m just,
Liz Faircloth: I think it even starts out, yeah, it’s
Mike Zlotnik: a tough topic, but I would love to really dig why women make better decisions than men. Men could be more, they see something, they like something, they pull the trigger.
Uh, well, you said women will take their time, review, analyze, gain more confidence. Uh, which is, which sounds logical to me. Sounds like it makes sense. I don’t know if statistics exist out there. Maybe, genuinely, women make By the way, I was, um, sorry, I’m just going back. I was, uh, reading, I’m trying to remember, it’s either Richard Weiser, Happy Year, or another book where there’s some really interesting observations and there were similar studies that, that women somehow become better, actually, investment managers than men, uh, for the reasons you described, somehow, what you are, uh, contemplating or stating has a lot of merit, although For men to admit, to admit that women are, are, are superior making investment decisions, it’s a matter of pride. And some, some men have a lot of big ego.
Liz Faircloth: They’re sure. And I didn’t say superior. I didn’t say superior. Here, here’s the other interesting thing I’ll say though, Mike, that the number one reason, and I don’t know the number one reason for men, I should, but the number one reason that women invest in particularly real estate is to create a legacy, right?
So there’s this like generational wealth legacy play. That when so, so when you think about it, then if they’re making decisions on buying that next rental property, or it’s their 1st rental property, they’re not doing it necessarily. For anything else, but to literally pass something along to the next generation, right?
They’re children. So that’s a big that’s a big deal. So if you think about the motivation to get it right. And to be making the right call, if you will, I would imagine that stake is higher than say I want to be able to, whatever the reasons that other people write by real estate. I’ll give you a really quick example of just, I think this plays out in social conditioning from a gender role perspective, and this is a big conversation, right?
That I might, that I don’t know if I have all the answers for, but I’ll just tell you a very quick. Example, and I think it stems back to this piece of, okay, there’s a level of cautiousness, but that serves them well as well as sometimes under sells themselves. I go to a lot of conferences like you, Mike, and I’ll meet people and they’ll be like, Oh, this is great.
I love your stuff. I love your podcast. And I met a gentleman. This is a true story. And he’ll, he’ll, he tells me a little about his portfolio and I said, Oh, how many doors do you have? He goes, I have five. I am killing it. I am doing amazing. I am killing it. I’m like, that’s great. I love your confidence.
That’s great. So. I have that conversation with him hours later, I have the same, I have another conversation with, with a female and, uh, and she goes, I love your podcast. Thank you so much. I said, I’m glad I glad I’m able to put it out there and it’s helping you. I said, um, I said, well, how many, you know, what, what are you up to?
What, what, what does your portfolio look like? She goes, I’m just getting started. I have five properties. So while one thinks they’re killing it. Literally, they’re a real estate mogul. The other one thinks they’re literally just getting started. So I do think that way of being, and I, it is not the only time I’ve had that experience, the overselling, the underselling, I think it does play out in cautiousness and risk taking.
I think it also plays out in. Women being under the radar and they are, they are in this, they are, they could be killing it, but they’re not necessarily going to start the conversation that way. And maybe they should, right, Mike? Both of them should say maybe they’re killing it or they’re new, newbies. I don’t know the right, there’s no right or wrong.
It’s just, I, that’s not, that’s not, um, uncommon to, to have that experience. And I think that stems back to social conditioning, gender roles. Uh, from, from. When, when boys and girls are, are, are in school, right? When they’re in kindergarten, first grade, second grade. So there’s a whole lot around it. I don’t, I don’t know if I have all the answers of what I’m, but I, I know as adults, right?
What, what people need to move the needle is, um, knowing that it can be confident increasing. They’re already successful in different areas of our lives. Mike, I don’t know about you, but you work with a lot of passive investors and folks that are successful. They can deploy that same success As someone, you know, looking to buy more property and or even just passively invest, we need to do more of that as people like, okay, what do I already do?
Well, I can deploy here. I don’t think enough women think that way. I don’t know about men that can speak to that for them, but I could just. I’ve studied our, I studied our women and I’ve studied the community and when women apply what they already know. Or, honestly, the skills they already have, that actually makes them even better equipped to be a good investor with, with some knowledge gaps that there are. I’m not saying that, that they don’t need to learn anything, but. If that makes sense.
Mike Zlotnik: This is very cool.
Liz Faircloth: Yeah, give you some context.
Mike Zlotnik: I really like this example. Uh, women take more humility and men can, can take a little more overconfidence. It’s a, it’s a very cool observation, although women, uh, as you said, they need more, they need to build more confidence to take more action because they’re taking more, um, Uh, humble approach with, with, with, with, with, with less overstatement, how much they accomplish while the man, even a small accomplishment can look like a big, big deal. Maybe it’s the macho man. That’s what I don’t even call much a woman.
I don’t, you know, it’s, it’s so fascinating, right? You, when you start something, you just know, there’s a need and you know, You know, there’s a need because you want to be part of it. I was the avatar. I’m more, I’m not a newbie by any means, but so much of my passion and purpose comes from helping other women.
Right. So it’s not just about buying property. I’m an active investor as well. I passively invest. I’m an active investor. But now it’s like another level of just, okay, how do you create this space for other people that, that want it as well? And that’s where the sort of the passion comes in. But I’m, I’ve, I’m super intrigued with the conversation because it is about the behavioral change, right?
Mike, anyone looking to make a positive change in their life needs to make a behavioral change. Uh, it’s not, doesn’t happen by osmosis, right? It doesn’t happen by just sitting in your, sitting in your house and hoping for it, right? It does take action. But you don’t have to do it yourself, right? Meaning you don’t have to do it by yourself, I should say.
And that’s what we always suggest is that, you know, it’s always the old adage, Micah, that a lot of women will be out with their friends and like, Hey, who needs to go to the bathroom? I need, who wants to go to the bathroom? And women go to the bathroom together, not in the same stall, but they’ll, they’ll go to, men don’t do that, right?
They don’t like rally men up and go to the bathroom together. So women do things in groups, right? There is, look at the mud runs, look at all of these. These, these movements that are out there, drones of women doing it together around a common cause. We’re just bringing that energy, that group kind of support, if you will, to, to real estate investing.
It’s pretty much that that’s what we’re. So it’s, but it’s big, right? You look at like, you look at all the other group, you know, group things that are happening for, especially for women in different topics, different passions. We’re just trying to get that moving and move. Make it happen on the investing side.
Yeah. That’s very cool. It’s strengthen numbers, commu community belonging to a community, I guess maybe more of a natural, uh, state for women than men. Yeah. It, it’s interesting. Uh, so let’s continue the conversation. So you are on the, the annual event. Mm-hmm . You are on, you, you have the, uh, the podcast. And then you have obviously the virtual and physical meetups.
Um, what, what, what, what’s the next step in the, in the journey? Is it all focused on real estate, women in real estate, or is this some financial planning, number of other things? Cause basically, um, what I found in the, in the game of investing, a lot of misconceptions, people either, they either go too heavy, all they want to do is real estate or all they want to do stock market and, uh, Everything is a balance at the end of the day.
Liz Faircloth: Absolutely.
Mike Zlotnik: So I’m just curious, uh, if you’re providing other education, helping folks to, is this a full time thing for some one person, for another person, it’s just better to be on a passive journey, not to be overwhelmed with, uh, uh, property ownership, because I’ll tell you this. Great point. With the, uh, turnkeys or even commercial, uh, if you go deeper, sooner or later, you have to become a professional like anything else. And if you don’t. Then you got to work and partner with professionals.
Liz Faircloth: Correct. Yeah. That’s a, that’s a great, a great question. What, what we’ve, what we do, especially with investors, there’s three pillars of what we will teach from a knowledge perspective, right. And a skill perspective, real estate investing is kind of the core.
However, a lot of women have diversified portfolios. So a lot of the women we serve In our mentorship program, as at a point of, okay, am I too heavily in real estate? Do I want to do some diversification in maybe paper assets? Do I even want to buy a business? Because now they’re intrigued with maybe something that they’re, they’re just getting frustrated with certain deals that are coming across their plate.
A lot of the women are active and passive. So they might have that self directed IRA, you know, with, with somebody with a team like yours, Mike. Uh, or they’re, or they’re actively buying that single family home. So what we find is that there are women across the board, uh, from I’ve never bought a property to I, I’m, I want to scale, I want to scale a portfolio.
But what we find though is real estate business and self care, the three pillars that we teach. So often real estate is kind of a, a, a strategy, if you will, the business, are you running your real estate? Like a business. Uh, you know, are you set up for success, which then comes into the finances, the, um, building a team, uh, making sure you’re creating SOP standard operating procedures.
So you can walk away from possibly the management of your properties or, or whatever it might be. And then, and then along the way, are you taking care of yourself, which should be the primary. What we find is a lot of the women in our, in our community will do things at the detriment of themselves. So whether that’s no boundaries or their trade, they, they, they leave their job in corporate America to have all this time, freedom, and real estate to be basically beholden to another job.
It’s their own job. They’re, they’re their own bosses. But that also then plays out this solopreneurship where a lot of women are just quite honestly killing themselves. And I’m sure a lot of men are too, especially when you’re building your portfolio. So those are the three kind of. Tenants, if you will, or, or principals that we, we do a lot of content around.
We teach a lot around for investor con, which happens every year. It’s our annual conference. We have about 400 people at our conference, some great, great companies, their sponsors. What we do there is we always have those three pillars. And so we have content around those three. Last year, though, we had someone, we had a panel on alternative investing.
So a woman that was interested in buying businesses, she shared a little bit of insight with a woman that does option trading on the stock side. So we, we definitely prefer a diverse, a diversified sort of educational platform because the women we’re serving as they’re looking for to build generational wealth.
So you can’t get away from the fact that. All those pieces of the puzzle tax strategies come up as, as, uh, you know, as part of the puzzle versus just how do you buy your next property, which you can’t deny, but it’s not the only conversation that’s, that’s had. And we do a lot of tough love, Mike. This is a group that during our conference, we bring a woman up on stage and we do it like our, we do like a mastermind session where she shares a challenge in front of everybody.
And we pretty much support her and ask her questions and give her some advice in front of everyone to basically have a breakthrough in her business. And uh, and sometimes it’s not about buying another property, maybe it’s about boundaries or maybe it’s about her self worth. Or maybe it’s about some shame, especially when it comes to money and finances, and there’s a lot of emotion that can go around that, right?
It’s not just the investment strategy. So that’s the kind of work we’re doing. It’s not just the strategic or tactical. It’s kind of sometimes underneath. We’re not therapists. But we certainly will go there with women because that’s where the breakthrough is. That’s where the growth happens. That’s where women are going to be able to get to the next level.
Mike Zlotnik: Yeah. That’s fascinating. Uh, it’s, uh, it’s, you know, I go back and I think some of the mastermind groups I’ve gone to as one group that I go to called the collective genius. It’s a, it’s a lot of.
Liz Faircloth: You’ve heard of that. Mm hmm.
Mike Zlotnik: And you know, honestly, go in the room and you see nine to 10 ratio, 90 percent men, 10 percent women. And, uh, you know, I go back and I think how uncomfortable sometimes women must feel. Some of them are completely fine. They get used to this environment, but there’s plenty of women who would be in a much safer place with a women community where they’re learning the same kind of ideas, how to run a business better or how to run a real estate better.
And what are the options in real estate? And then ultimately, um, I guess personal care or financial just, just, just legacy. It’s, it’s fascinating. Most people want to find, um, affinity or community or something close to. Sometimes these are religious communities. Sometimes they’re based on, uh, even occupation.
And sometimes, uh, like you said, all the moms in the neighborhood. They could have a, uh, a cooking club, right?
Liz Faircloth: Sure.
Mike Zlotnik: But the same way you could be investing club. So it’s a very, it’s very, very powerful duration. And I just, I just wanted to, uh, say thank you for doing this. It’s a wonderful mission. Um, and how would folks reach out to you?
I assume it’s only women, right? You don’t serve men. So what’s the best way to reach out? And before we part any good book recommendation.
Liz Faircloth: Hmm book recommendations. Wow. I’m reading actually, uh, building brand communities. So I’m always fascinated. I literally just spoke on building a community at a conference from about a hundred people, but I’m also fascinated with, with really creating that, that community of people that there’s a stick ability, there’s a value set.
So that’s the book I’m reading right now. Cause that’s just something I’m really intrigued by and committed to, um, in terms of, uh, in terms of like business. That’s the one on
Mike Zlotnik: the real estate investor. Invest her. com. Is that the,
Liz Faircloth: yeah, the best, the best way to, to get connected to us, I would say is for folks listening, join our free Facebook group.
If you literally go to Facebook, uh, Facebook, facebook. com, and then you put in the search box just so I make sure, um, I’m doing it right, but it’s the investor community, uh, highly recommend. You know, just to, um, and I’ll, I’ll give this to you too, Mike. So you can put it in the show notes, but the investor community we’re on Instagram, but to engage and get connected is that’s the best way we’re always putting out.
Events, things we’re doing there, um, and then go to our website, the real estate, invest her H E R dot com and all of our chapters like those, the local groups of women will be there and you can join our membership there. You can join, um, You know, how to get involved in those. So,
Mike Zlotnik: yeah, that’s very, very cool. Appreciate that. You’re with them and sharing and, uh, uh, good luck with your mission. Hope you have, uh, you have a community in every town and every city. Uh,
Liz Faircloth: thank you. That’s the goal. That’s the goal.
Mike Zlotnik: Well, today’s virtual meetings could be very powerful too. It’s 1 thing that always, uh, has, uh, I don’t know if they do this.
I don’t think they do this community just for men, that’ll look, that’ll, that’ll sound so male chauvinist that they said just, just for men, but for women, it’s, it’s definitely empowering. But, uh, what, what, what I’m thinking is some people just don’t like to go, uh, I don’t like to go to a busy, uh, loud places, but a lot of people talking, some people prefer virtual events.
So I’m sure you have a lot of empowerment and folks have kids and then they’re busy and then they got to take care of the family. And
Liz Faircloth: we have, uh, and by the way, we also have free events. So we do two free events every month and those are virtual too. So those are all found on our website and we have them on different strategies, different things that are coming up that are educationally oriented too.
So definitely a lot of different ways to, to engage with our community, but, get involved and start asking questions and putting yourself out there. It’s taking small actions. That’s where, that’s where movement happens. So
Mike Zlotnik: Thank you. That’s so awesome. I appreciate you and appreciate you coming on the podcast.
Liz Faircloth: Yes. Thank you for having me, Mike.
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